Calls from Google are up 34% and direction requests up 41% — both driven by the map pack move on emergency terms, where Loyalty went from position 8 to 4. Search Console backs it up: impressions up 27% with average position improving nearly two places. Website sessions are up only 12%, which is expected — local searchers are calling straight from the map listing rather than visiting the site. The Receptionist caught 41 after-hours calls that would previously have gone to voicemail. One thing to watch: the new Chandler and Gilbert pages are indexed but still averaging position 14, so they haven't started contributing yet.

Connect Google Ads to see spend against results — cost per lead, cost per booked job and ROAS would sit alongside the organic numbers above.