Summit's site is dependable but leaking pipeline in two places: mobile speed is costing an estimated 18% of paid clicks, and there is no way to attribute the leads that do come in. Fixing tracking and hero performance in the first sprint would recover most of the value.

• Critical
  No conversion tracking installed

  GA4 present, but no goals or GTM events firing.
• Critical
  Homepage LCP over 4.8s on mobile

  Hero image is 2.4MB, unoptimised.
• High
  Google Business Profile missing services

  Only 2 of 11 services listed.
• High
  No schema markup on service pages

  Local business + service schema missing.
• Medium
  Meta descriptions truncated

  6 pages exceed the 158-char limit.